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Event Details
Attracting and Retaining New Users: Sparking a Crush
Led by one of Adaptive Path's former Interaction Designers, Alexa Andrzejewski
Getting people to fall in love with your site is never easy. For
"people-powered" services, from Yahoo! Answers to MySpace, attracting
and retaining a critical mass of active participants is essential.
Unfortunately, the web has become saturated with social sites, and
people's attention is spread thinner than ever. If your site does not
"spark a crush" during sign-up and ramp-up, it will quickly be
forgotten.
Fortunately, you don't have to sit back and hope for passionate
users to come along. There are steps you can take to make yourself more
"crush-worthy."
In this session, you'll receive practical relationship advice, along
with concrete examples from the Web 2.0 landscape, that will equip you
to:
- Give people compelling and tailored reasons to join
- Nudge new users to get established and stay active
- Retain users by making connections and creating memorable moments
You will receive a confirmation with the link to the recording of this seminar.
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Adaptive Path
Adaptive Path is a design consultancy founded in 2001. We help companies create meaningful experiences with their products and services through our consulting services. We push the practice of experience design forward with our public conferences and workshops. We share our ideas through writing, speaking and teaching. We have global reach but call San Francisco, Austin, and Amsterdam home.